An Australian man destroyed a cafe in Danang, while simultaneously giving it the best advertisement.
It's nighttime in Da Nang, Le Hong Phong. A mentally ill Australian walks into a cafe, shirtless, and within half an hour, unleashes chaos. Chairs, coffee machines, dishes, decor, and other people's laptops are thrown. The owner is shocked, the police are on camera, and the damage amounts to tens of thousands of dollars.
The story and video went viral on social media, with Vietnamese and expat communities rallying around the cafe owner:
- The whole of Da Nang knew about this cafe
- Many people started coming specifically to drink coffee and increase revenue.
- Half the feed is filled with stories like "hang in there, we're with you," reposts, tags, and lines at the door.
The cafe gained more recognition in three days than it had in its entire existence. Essentially, a drunk Australian did more in half an hour than all the cafe's marketers combined in a year.
Once again, in an era where everyone is chasing virality, we are reminded that sometimes the wildest randomness works better than any proven strategy.
